Email marketing boost business?
Well from the data it certainly can. More importantly, it looks to be more cost effective that some alternatives. Can email marketing boost business? How about a 4000% ROI. Of course the key is actual SALES! Does it result in more money to your business. You will not know until you test and measure.
Another survey said that over 50% of US digital shoppers will purchase more items after receiving personalize emails. You should attempt a variety of formats:
- Promotional (Discount)
- New Arrival or Hot Items
- Holiday and Special Occasions
- “We Miss You”
- Product or Service “Tips”
Just a few of the email types you should work on. It is all about the Right Content to the Right Audience. You are telling a Story, your story. So work on it.
So what is your Return on Investment (ROI)? You should calculate what it could be prior to starting a campaign and then measure your results. Here is one example online ROI Calculator
Remember SPAM laws! You must be using Permission-Based emails.
Need some help? Sure we can help you. Contact us now.
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